Adrian Gore

CEO of Discovery Holdings Limited

Net Worth $280 Million

At a Glance

  • Born: 16 May 1964 (Age 49)
  • Source of Wealth: Financial Services, self-made
  • Residence: Johannesburg, South Africa
  • Education: Bachelor of Science (Honours), University of the Witwatersrand
  • Marital Status: Married
  • Children: 3


Adrian Gore - South African Insurance Entrepreneur, CEO of Discovery Holding

Adrian Gore – South African Insurance Entrepreneur, CEO of Discovery Holding

Adrian Gore is a leading South African businessman. He is the CEO of Discovery Holdings Ltd. and Chairman of both Destiny Health Inc. in the USA and Prudential Health Limited in the UK.

He graduated from the University of the Witwatersrand (Wits) with a B.Sc. (Honours) in Actuarial Science. In 1990, he was admitted as a Fellow of the Faculty of Actuaries (Edinburgh) and in 1992 as an Associate of the Society of Actuaries (Chicago). He is also a member of the American Academy of Actuaries.

He is an actuary who transformed the South African medical insurance business. While working at South African insurer Liberty Life in the early 1990s his suggestions to build a new kind of medical insurer were turned down by Liberty’s powerful founder (and former billionaire) Donald Gordon. In 1992, he got backing from the cofounder of Rand Merchant Bank, Laurie Dippenaar (ranked #18 on Forbes Africa’s Richest list), to set up Momentum Health, which Rand Merchant Bank acquired. It was renamed Discovery Health and listed on the Johannesburg exchange in 1999. Gore proved to a brilliant marketer and self-promoter. Discovery’s main competitive edge was its Vitality unit, which rewards members with cheap flights and other perks; bigger discounts go to those who acquire points by going regularly to the gym, eating vegetables and taking regular medical tests. Gore is famously fit, often running the 6 miles (10km) between home and work. As an orthodox Jew he saves the sabbath for family and contemplation. One of his few vices: 10 to 12 espressos a day.

Discovery Health

In 1992, Adrian founded Discovery Health, South Africa’s largest medical aid administrator, providing healthcare for more than 218,000 companies and 2.5 million people.

Discovery Health pioneered rewards based healthcare with its Vitality program, for which it holds a worldwide patent.

Other awards

In 2010 Adrian was named the Sunday Times Business Leader of the Year. He was chosen as South Africa’s Best Entrepreneur in the 1998 Ernst & Young Entrepreneur of the Year Award, and was voted as the most admired individual in medical aid and health insurance by the Professional Management Review. In 2000 Adrian was voted the South African Jewish Business Achiever Award and in 2004 he won the Moneyweb CEO of the Year Award.

Adrian is currently the chair of Endeavor (non-profit) South Africa.



  • Chief Executive Officer and Founder | DISCOVERY LTD, South Africa | 1992 – present, Medical, Healthcare and Pharmaceuticals
  • Chair | South African Board of Jewish Education
  • Director | Endeavour South Africa
  • Chair | Destiny Health Inc, United States of America
  • Medical, Healthcare and Pharmaceuticals
  • Chair | Prudential Health Limited, United Kingdom
  • Medical, Healthcare and Pharmaceuticals


Various positions | Liberty Life | Liberty Life Group, 1986 – 1992





  • South African Jewish Business Achiever Award
  • SA Best Entrepreneur | Ernst & Young



  • Society of Actuaries, Associate, 1992 – present
  • Faculty of Actuaries, Fellow, 1990 – present
  • American Academy of Actuaries, Member, 1992 – present

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