Bruno Steinhoff

Full Name: Bruno Ewald Steinhoff

Founder of Steinhoff International Holdings Ltd.

Net Worth – R4.7 Billion

Bruno Steinhoff - Rich & Successful South African Entrepreneur

Bruno Steinhoff – Rich & Successful South African Entrepreneur

Bruno Steinhoff is the Founder and Non-Executive Director of Steinhoff International Holdings Limited. Steinhoff has more than 45 years of experience in the furniture business and over 35 years of manufacturing experience.

At a Glance

  • Born: in Germany (Age 75)
  • Source of Wealth: Manufacturing, self-made
  • Residence: Johannesburg, South Africa
  • Country of Citizenship: South Africa, Germany
  • Education:  Industrial business

Bruno Steinhoff: Biography

Mr. Bruno Edward Steinhoff, Ewald founded Steinhoff International Holdings Ltd. and served as its Executive Chairman until September 2008 and Head of strategic Development. After studying industrial business, Mr. Steinhoff started his furniture trade and distribution business in June 1964 in Westerstede, Germany. In 1971, he expanded into manufacturing with the first upholstery factory in Remels. During the 1980s and 1990s, Mr. Steinhoff acquired interests in central and eastern Europe and also ventured into South Africa in a joint venture with Claas Daun involving Gommagomma Holdings. He has 41 years of experience in the furniture trade business and more than 30 years’ manufacturing experience. He has been a Non-Executive Director for Steinhoff International Holdings Ltd. since April 1, 2008. He serves on the regional Board of commerzbank for Northern Germany. He served as an Independent Director of PSG Financial Services Ltd. He served as a Director of PSG Group Ltd., until April 21, 2008. Mr. Steinhoff served as an Executive Director of Steinhoff International Holdings Ltd. Mr Steinhoff was ranked as the 12th richest person in South Africa according to the Sunday Times Rich List 2012 worth a whopping R4.7 Billion.

Steinhoff International was founded in 1964 in Germany as a trading company that sourced product in eastern Europe and sold this into the developed markets of western Europe. Today, Steinhoff has evolved into a multi-national company that remains focused on its original eastern and western European markets, with its integrated supply chain incorporating the Pacific Rim and southern Africa. Steinhoff International Holdings Limited was listed in 1998 on the Johannesburg Stock Exchange (the JSE Limited) and forms part of the JSE Top 40 index, the JSE Industrial 25 index and is included on the JSE Socially Responsible Investment (SRI) Index.

Steinhoff International is an integrated retailer that manufactures sources and retails furniture and household goods in Europe, Africa and the Pacific Rim. In addition, the group owns diversified industrial businesses in southern Africa providing specialist supply chain and logistics services, timber products and other raw materials across diverse industries. These operations are underpinned and supported by a centralised group services team and a corporate responsibility structure.
Owning key parts of the household goods supply chain has resulted in sustained growth in both revenues and margin. With significant expertise and influence over the supply chain our underlying operations are able to supply goods and services at competitive prices, and high customer service standards.

Our manufacturing and sourcing strategy is focused on manufacturing and sourcing in low-cost markets. Our world class distribution and warehousing infrastructure remains a key competitive advantage and underpins our entire business model. This provides us with the ability to control costs and excel in customer satisfaction within our retail segments and services we provide.

We operate in a dynamic global environment that is subject to constant change. The flexibility within our vertically integrated supply chain, coupled with our geographically diverse business model allows our underlying businesses to change with the business environment and protect our ability to provide goods and services at competitive prices. Operating in many regions, we are not overly reliant on any particular economy in terms of supplies and product sources, nor in terms of customer concentration.

Steinhoff now operates across several continents. We can be found in many countries – the UK, continental Europe, Africa, India, Asia, Australia and New Zealand – and we employ approximately 55 000 people.

Corporate Headquarters

28 Sixth Street
Sandton, Gauteng 2090
South Africa

Phone: 27 11 445 3000
Fax: 27 11 445 3094



  • Founder & Non-Executive Director | STEINHOFF INTERNATIONAL HOLDINGS LTD
  • Independent Director | PSG GROUP LIMITED


  • Executive Chairman | STEINHOFF INTERNATIONAL HOLDINGS LTD, 1964 – 2008


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